Always wanted to grow something green? This product will help you with the growing process of your avocado-tree, mango-tree or whatever plant cutting you like! Soon available in our webshop.

In collaboration with Folk – a lovely conceptstore in Groningen – we designed a product that will help you grow something green. And with nature as our inspiration we used local clay – Groninger clay. This particular clay has a red color and is mixed with normal white clay. Every growup is handmade by Studio Joop and has an unique pattern and color.

The illustration on the packaging is made by local designer

This product has originated from a collaboration with House of Design for their event Wonen in Groningen